Resonate

Resonate was in need of an identity that was organic, artistic, emphasized movement, and aligned with their concept of 'never the same.' Resonate would also need a web presence that emulated their style and provided information about current events, gatherings, and values. My role was to provide creative direction, branding, photography direction, artwork, design all collateral, design the website as well as build out the front-end. The mark symbolizes the moment after impact and the ripples that resonate outward. No matter how many times you try to redraw this logo, it will never be the same.