Readyville was a clothing line looking to break into the 2007 college market with an old town vibe. They needed a launch site that would be engaging and creatively display their products as well as their culture. My role was to provide art direction, wireframes, art creation, photography, interactive design, UI, UX, and full flash development. This was one of my first client projects and it came out pretty great and on par for that time in interactive history. You can view an archived version of the splash page here.